• Melbourne, AU
  • Product Designer & Builder

Designing beyond the obvious.

I'm a product designer who builds. I turn complex problems into clear, useful products, then ship them in code — from AI that knows when to step in, to the screen on a busy kitchen pass.

View selected work

Selected work

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What I bring

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Start with the
real problem

Eight years in business analysis and product ownership at KPMG, NAB and AGL before design. I get to the root of a problem before I reach for pixels.

Design it,
then ship it

I don't stop at the prototype. On Pretzel POS's founding team I shipped production React and React Native code myself, and before that I co-founded HomeBite.

Raise the bar
around me

Ran the design guild and team rituals at Homes.com.au, and presented work to executives at both Mable and Homes.com.au.

How I think

Good design doesn't just look different. It makes a difference — for the person using it, and for the business behind it.

Curiosity → Clarity → Impact

How I work

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From the first question to production.

My tech stack

  • FiFigma
  • FrFramer
  • DtDovetail
  • AsAskable
  • ExExpo
  • FbFirebase
  • CuCursor
  • ClClaude
  • BQBigQuery
  • Product strategy & discovery
  • User research
  • Product & UX/UI design
  • Design systems
  • Prototyping & front-end build
  • Measuring what shipped

Experience

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Ghassan Zakaria
✈︎ Yeah, I like to travel

I'm a Melbourne-based product designer and builder, working across research, strategy, interaction, visual craft and code.

I've designed inside established businesses and built products from the ground up. I like the messy middle: making sense of complexity, finding the right problem and shaping something people actually want to use.

  1. May 2025 — Present

    Mable

    Senior Product Designer

  2. Feb 2024 — Apr 2026

    Pretzel POS

    Founding Product Designer & Builder

  3. Oct 2022 — Oct 2024

    Homes.com.au sold to CoStar

    Senior Product Designer

  4. May 2021 — Oct 2022

    Transpire now CI&T

    Senior Consultant

    MECCA · Doshii / CBA Smart Hospitality

  5. Oct 2020 — Dec 2023

    HomeBite

    Co-founder & Product Designer

  6. Jul 2017 — May 2021

    AGL Energy

    UX/UI Designer · Senior BA

  7. 2012 — 2017

    NAB

    Senior BA & Product Owner

  8. 2011 — 2012

    KPMG

    Management Consulting